When it comes to shopping for high-end furniture, The Shops at Carolina Furniture of Williamsburg offers something truly special: a locally rooted, nationally recognized experience where exceptional quality meets timeless style. For more than 50 years, we’ve helped customers furnish their homes with elegance, comfort, and character—offering an unmatched selection of beautifully crafted pieces to suit every space.
And now, we’re thrilled to share that we’ve been voted a winner in Coastal Virginia Magazine’s “Best of Readers’ Choice Awards” for Best Furniture Store—a testament to our ongoing commitment to quality, service, and lasting customer relationships.
Over 400 Lines at 40–60% Off Retail
With more than 400 of the most sought-after furniture lines available at 40–60% off retail pricing, The Shops is your destination for high-end furnishings at everyday value. Whether you’re searching for a single standout piece or outfitting your entire home, you’ll find quality, style, and savings all under one roof.
From elegant upholstery to timeless case goods, we carry something for every design aesthetic—from classic to contemporary. Many of our pieces are customizable in a wide range of finishes, fabrics, and configurations, making it easy to tailor your selections to your lifestyle.
The Rylen Sofa exemplifies this balance of form and function. With its angular silhouette and tailored presence, it’s designed to support creative room layouts—equally at home in open concept spaces or more traditional settings. Booth’s signature is clear throughout the collection: thoughtful craftsmanship, enduring comfort, and a fresh approach to modern living.
Shop Right from the Showroom Floor
There’s nothing like seeing a piece of furniture in person—and at The Shops, what you see is what you can take home. Many of our showroom floor models are available for immediate purchase, meaning you don’t have to wait to enjoy the comfort and craftsmanship you’ve fallen in love with. From luxurious sofas and handcrafted dining sets to unique accessories and designer lighting, our ever-evolving showroom is filled with ready-to-go inspiration.
We’re proud to partner with some of the most respected names in fine furniture, including Baker, Century, Hickory Chair, Theodore Alexander, and many more. These brands represent a level of craftsmanship and design that you can see and feel, offering furniture that not only elevates your home but stands the test of time.
Universal is also unveiling its largest upholstery launch ever, with curved silhouettes and tactile materials that emphasize comfort and organic design. Look out for the Enzo Swivel Chair and Kylo Accent Chair—each one a sculptural statement rooted in softness.
A Local Favorite with National Reach
Nestled in historic Williamsburg, just a quarter mile east of the Premium Outlets and minutes from I-64, our 13-acre campus includes eight beautifully curated shops, each one designed to help you visualize how pieces might look in your own home. Whether you’re shopping with a designer or exploring on your own, our campus feels like stepping into a real-life furniture catalog.
And while we’re proud to be a local favorite, our reach extends far beyond Virginia. We were one of the first furniture retailers to go online back in 1995. Thanks to our online presence, customers from coast to coast can access our full range of manufacturers, request quotes, and work with our design team—all without leaving home.
Still, we believe there’s nothing quite like seeing and feeling fine furniture in person. That’s why we always encourage a visit to our showroom—where quality, inspiration, and expert service await.
Expert Guidance from a Team You Can Trust
At The Shops at Carolina Furniture of Williamsburg, we believe selecting furniture should be as enjoyable as living with it. We offer complimentary design consultations to help you make confident choices, whether you’re reimagining a single room or starting fresh in a new space.
From room planning to fabric selection and more, our design experts take the time to understand your vision and help bring it to life. We’re proud to offer expert guidance and thoughtful recommendations at every step, making your experience seamless, stress-free, and tailored to you.
Visit Us Today
Whether you’re just starting your design journey or are ready to find that perfect piece, we invite you to experience the difference at The Shops at Carolina Furniture of Williamsburg. Come see why we’ve earned the trust of generations—and why we were just named the Best Furniture Store in the region.
From inspiration to installation, we’re here to help you furnish your home beautifully, comfortably, and affordably.